Creative Direction for Bloomingdale's Give Pink Get More Campaign

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Creative Direction

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Client: Bloomingdale's

🎨 Creative Direction 🛍️ Client: Bloomingdale's

In addition to the Fun House, I also founded Ghostly Ferns, a small collective. Our nimble team of 3 was hired by Bloomingdale’s to design the year’s Give Pink, Get More campaign to raise money for breast cancer awareness.

We created a striking, bold campaign that took over Bloomingdale’s shopping bags, store fixtures, products, and displays for the month.

The Bloomingdale’s team sold products with our designs to further support various breast cancer awareness organizations.

We were asked to create a mascot for the collaboration, making the collection appealing to a variety of age groups.

The entirety of the stores were plastered with our campaign and together we helped raise a lot of money. If you’d like to buy the water bottle, it is still available to purchase!

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